photo credit: youngthousands
In the world of the classified ad, there are a few things that catch a person’s attention and get them to take that second look. Unless you are using a run until sold ad, the average cost can be pretty pricey, so every word that you use has to really count. You really want to make sure that you are hitting your point hard and fast but leaving them wanting more. You want to tease your potential buyer with enough information to make them pick up the phone to get more details. Your first words “ sand rail for sale” should hook them and then you really don’t need to have a whole lot more. What do you leave in or leave out for the best ads for your own sand rail for sale?
Year, Make and Model
When posting your sand rail for sale, it should include as much of the basic details as possible without the cost of the ad going sky high. Your ad should include the year, the make and the model of the sand rail for clarity. Your ad could start with “sand rail for sale: x (year), (make) and (model) and then add the additional information that is deemed to be important.
Condition
A brief mention of the condition of the sand rail for sale should be all that you need. If it is not running at all, you may list it as parts only. For others, you can list the condition as excellent, good or fair and leave it at that. Now is not the time to get into a lengthy discussion about what may or may not be wrong with it- that will drive away your customers and will drive up the cost of your ad, considerably. Stick to the bare minimum facts here and that is all that you need.
Price
The price is one of the most important facts that you should include in your ad for the sand rail for sale and one of the first things that potential customers will look for. Ads that do not list prices at all tend to cause some suspicion because the reader will wonder if you are hiding something or if the price is just so outrageously high that you know no one will ever call you. If you do list price, you might include that the number is negotiable and that you may also be interested in trades.
Color, Seats and Extras
Certainly do not list the color or the other “special” features of your sand rail for sale in the ad because it will mean far too many words to deal with. If someone is interested in buying the sand rail, they will ask you about these kind of details themselves, the important thing is getting people to notice your ad. Wait to give them the additional facts when they call you.
The End of the Ad
End your sand rail for sale ad with contact information including the best possible number to reach you and when they should try. Give them a name if you are using a phone that is shared by other people.